Shiseido is a famous cosmetic brand in Japan, which adheres to the concept of “100 years of craftsmanship, let the beauty of Shiseido”. The name is derived from the Chinese I Ching, which says, “To the extent of the Kun Yuan, all materials are born”, the meaning of Shiseido is to nurture new life and create new value. The meaning of “To Kun Yuan, all materials are born” is “to praise the virtue of the earth, which nurtures new life and creates new values.” The name is a reflection of Shiseido’s corporate image, which combines Eastern aesthetics and consciousness with Western technology and business practices, advanced technology with traditional ideas, and Western culture with a subtle interpretation of Eastern culture.
Shiseido is a brand of Shiseido Company, Limited, headquartered at 7-5-5 Ginza, Chuo-ku, Tokyo (104-0061), founded in 1872 with a registered capital of 64.5 billion yen. President and Chairman Hisayuki Mogawa has sales of 644.2 billion yen (as of March 2010) and employs approximately 29,000 people (as of March 2010).
https://www.shiseido.com/us/en/
