REEBOK is a fitness brand from the United States that strives to be the premier fitness brand in the minds of fitness enthusiasts. Headquartered in Canton, Massachusetts, the company designs, markets and distributes athletic shoes, fitness shoes, casual shoes, sports apparel and equipment worldwide under the Reebok, Rockport, CCM, JOFA, KOHO and Greg Norman brands, and footwear under the Polo Ralph Lauren products.