Pat McGrath Labs a brand that belongs to the color kingdom and is also self created by MaxFactor’s global head makeup artist, McGrath. Over the past decade, Pat has not only injected new meaning into makeup, but also created a series of contemporary classic looks. the mid-90s saw the return of the natural style, and she reintroduced bright colors such as jumpy lime green and bright orange-red into women’s makeup. Pat McGrath has been hailed by the cosmetics industry as a trendsetter of the future.