MAC Cosmetics is the first brand under the Estée Lauder Cosmetics Group that was not created by Mrs. Lauder. This is because the glitter of M∙A∙C attracted the eyes of the Estée Lauder Group to this shining gem. With Estée Lauder’s assistance and support, M∙A∙C’s excellence was discovered and spread from North America to the rest of Europe and Asia.