h2o+ was founded in Chicago in 1989 by Cindy May, who opened her first store in the famous Michigan Avenue in the same year. h2o+ is a famous cosmetic brand, and the founder of h2o+, Cindy May, brought into play the innovative concept of “water-based”, using patented marine mineral synthesis to creatively develop h2o+ skin care products from water. The founder of h2o+, Cindy Mae, brought into play the innovative concept of “water-based” and used patented marine mineral synthesis to creatively develop h2o+ skin care products derived from water.