DHC is a large Japanese conglomerate with several business units. These include the Translation Division, the Education Division, the Publishing Division, the Pharmaceutical and Food Division, the Food Division, the Hotel Division, the Beauty Salon and Spa Division, and the Lingerie Division. DHC Japan’s makeup business began in 1983 and all products are sold in the form of correspondence sales. From basic skin care to cosmetics, body care products, hair care products, men’s skin care products, baby skin care products and health food, DHC is a well-known brand of cosmetics sold by correspondence in Japan, and has been dedicated to creating natural, gentle and efficient skin care, color cosmetics and health food for 30 years. DHC is the number one cosmetic brand in Japan in terms of communication sales, including makeup, perfume, sunscreen, skin care, slimming, etc. DHC is the market leader in cleansers, makeup removers, and moisturizers. The most popular DHC product, the Olive Nourishing Set, is made from carefully selected fresh olives grown organically in Spain and extracted from their precious oil, which brings together the essence of olive beauty and is dedicated to using the power of nature to rejuvenate the skin. It is a simple 4-step treatment that removes makeup, cleanses, moisturizes and pampers the skin, giving full play to the natural power of olive oil and awakening clear, moisturized skin. The brand’s free trial before you buy promotion has made DHC a dark horse in the skincare market.
