100%Pure is a Silicon Valley-based cosmetic brand founded in 2005 by Susie, who grew up in a natural environment in the U.S. and became a cosmetics research and development specialist. Susie was inspired by her childhood experience of healing wounds with botanicals, and after much experimentation and exploration, Susie created 100% Pure in 2005.
The name “100%Pure” comes from the brand’s insistence on “100% natural” quality, and expresses the respect and care for the “pure beauty” of women.