Boutique 1, the ultimate Middle Eastern luxury lifestyle destination, announces the launch of its interactive online store Boutique1.com. Boutique 1 maintains its position as a leader in fashion, design and customer care by extending its retail portfolio online in a unique style that gives customers access to modern technology and the benefits of the luxury services for which the brand’s boutiques are so well known. The brand has maintained its position as a leader in fashion, design and customer care.