Benefit, a brand that grew and rose in the United States, is already a major international brand Benefit was founded by a pair of twin sisters who joined forces and created this beauty kingdom!
“Benefit was founded in 1976 by Jane Ford, who first opened a boutique in the San Francisco Bay Area with her twin sister Jean Ford, called “The Face Place”. The Face Place”, initially selling some of her own cosmetics and care products. Because of the creativity and quality of the products, they changed the name of the store to “Benefit” in the 90’s, and by the same time their collection had grown to 5 stores! Thanks to their exquisite products and interesting names, and their precise grasp of fashion trends, “Benefit” began to go international, starting with a counter in the famous “Henri Bendel” boutique on 5th Avenue in New York, a boutique specializing in Next, “Benefit” also set up counters in two of the most famous department stores in London, England: Harrods and Selfridges, laying the first step to elegance.
“Benefit” is sold in 10 countries and has about 600 counters worldwide. We also cooperate with many virtual channels, such as internet channels, and have good results!
https://www.benefitcosmetics.com/en-us
