Shu Uemura, a brand named after its founder, the famous Japanese make-up artist Shu Uemura, has been known as one of the world’s top cosmetic brands since its founding in 1967, with its philosophy of beauty and skincare theory of “simplicity, rich color, professionalism and individuality” and its unique perception of beauty and outstanding achievements in the field of professional make-up. With its unique perception of beauty and outstanding achievements in the field of professional makeup, Shu Uemura has become one of the top cosmetic brands known worldwide, and its products are distributed all over the world and have many loyal users.
In 2002, Shu Uemura was acquired by L’Oreal, the world’s largest cosmetics group, and became the group’s first Japanese brand. As Shu Uemura, the international makeup master, Shu Uemura has single-handedly built a proud makeup and beauty kingdom, pursuing the ultimate in beauty throughout his life. Shu Uemura’s brand continues to demand the fusion of “nature, science, and art” and is dedicated to creating a full line of beauty products that combine simplicity and elegance – a skincare line with technological innovations.